The Kingdom’s landmark gathering for global travel and tourism – uniting destinations, industry leaders, and innovators in Bhutan, the home of sustainable tourism.
DATE
11 – 13 June 2026
VENUE
Zhichenkhar, Thimphu
EDITION
Inaugural — First Ever
Bhutan Opens Its Doors to the World
Nestled in the heart of the Himalayas, Bhutan has long captivated the world with its mystique, its philosophy of Gross National Happiness, and its unwavering commitment to sustainable living. Now, for the first time, the Kingdom steps forward to claim its place on the global tourism stage.
The Bhutan International Travel Mart (BITM) is a landmark moment in the country’s tourism story — a first-of-its-kind travel trade event jointly born from the vision of the Department of Tourism, the Ministry of Industry, Commerce and Employment, and the Association of Bhutanese Tour Operators (ABTO). More than a debut, BITM is set to become an annual flagship event — a living, evolving platform that will shape how Bhutan engages with the world for generations to come.
Over three extraordinary days, world’s travel industry — tour operators, government tourism boards, and travel associations — will gather to forge meaningful connections with their Bhutanese counterparts. This is where relationships are built, partnerships are born, and the future of mindful travel is written.
But Bhutan International Travel Mart – BITM is far more than a business forum. It is a bold declaration — that Bhutan is not simply open for tourism, but ready to lead a new era of travel: one rooted in sustainability, cultural authenticity, and experiences that leave guests not just satisfied, but genuinely transformed.
Welcome to BITM. Come to feel. Come to reconnect. Come to be inspired.
Where the Himalayas Meet the Future
In the beating heart of Thimphu, Bhutan’s vibrant capital, rises a building that dares to ask a profound question: what does it look like when a nation refuses to choose between its soul and its ambition?
Zhichenkhar — The Zhichenkhar Conference Centre — is the answer.
More than a landmark of modern Bhutanese architecture, Zhichenkhar is a living, breathing embodiment of the Kingdom’s most cherished philosophy — Gross National Happiness. Here, in halls where light filters through intricately crafted Bhutanese motifs and cutting-edge technology hums quietly in the background, tradition and innovation do not compete. They collaborate.
Conceived as a gathering place for great minds, bold ideas, and meaningful international dialogue, Zhichenkhar carries the quiet confidence of a nation that has always known what truly matters. Every corridor, every chamber, every thoughtfully designed space whispers the same truth — that knowledge flourishes where harmony is cultivated.
Built with sustainable materials and climate-responsive design, the Centre stands as a powerful statement of Bhutan’s environmental stewardship — a country that has long led the world not through noise, but through example. It is, in the truest sense, a bridge: between the ancient wisdom carried down from the Himalayan peaks and the visionary thinking demanded by our rapidly changing world.
Zhichenkhar is not simply a place where conferences are held. It is where the future is imagined — thoughtfully, sustainably, and with deep reverence for the past.
Six Reasons to Be There
First-Mover Advantage
This is Bhutan’s inaugural travel trade event. Early participants will shape the market before it matures, securing partnerships, routes, and strategic positioning.
Qualified B2B Meetings
The B2B meetings connect you directly with decision-makers. No cold outreach, no wasted time. Every meeting is matched to your business objectives.
Government & Policy Access
Direct engagement with Bhutan’s Department of Tourism, ABTO leadership, and policymakers: the people who set the rules, and the vision for tourism’s future.
Market Intelligence
The interactions deliver insights on sustainable tourism, luxury positioning, air connectivity, investment frameworks, and Bhutan’s long-term tourism strategy.
Unrivalled Networking
From the opening reception to the networking dinner, every moment is designed for meaningful connection, in a setting no other travel event on earth can match.
Experience Bhutan Firsthand
Optional technical tours across Bhutan follow the event allowing delegates to experience the destination firsthand and return home as informed, passionate advocates.
Three Days. One Kingdom. Infinite Possibilities.
DAY ONE — JUNE 11
Connections
Opening Ceremony, Inaugural Keynote: Bhutan’s Tourism Vision, Exhibition Hall Opens
DAY TWO — JUNE 12
Commerce
B2B Meetings, Buyer-Seller Networking
DAY THREE — JUNE 13
Discovery
Technical Tours (Optional), Closing Ceremony
Partner with Druk Heritage at the Bhutan International Travel Mart
Make the most of your Bhutan International Travel Mart experience by partnering with Druk Heritage — Bhutan’s premier travel company and your trusted host on the ground.
We warmly invite travel trade delegates, tour operators, and tourism professionals to extend their stay and discover Bhutan beyond the conference room. As our valued partner, you won’t just hear about Bhutan — you will live it, breathe it, and experience it firsthand.
Here’s what awaits you:
Exclusive Hotel Stays — Experience the warmth and authenticity of our handpicked Druk Heritage properties, where Bhutanese hospitality is elevated to an art form.
SDF Waived for Extended Days — Enjoy complimentary Sustainable Development Fee waivers on your extra days in Bhutan, so you can explore more for less.
Firsthand Product Knowledge — Personally experience the destinations, trails, and experiences you’ll be selling to your clients — the most powerful sales tool there is.
Exclusive Partner Benefits — Tailored privileges for you and your clients, designed to add real value to your Bhutan portfolio.
At Druk Heritage, we believe the best partnerships are built on genuine experience and shared passion. Come for Bhutan International Travel Mart. Stay for Bhutan. Leave as a true ambassador of the Last Shangri-La.
Contact us at – info@drukheritage.com
Phone – +975 1714 0163
